Amplified Business Solutions partnered with Westlake Development on a media campaign to generate leads, secure additional sales and drive revenue.
Westlake Development Group, a well-recognized luxury home construction leader located in Oregon, sought additional recognition in the sustainability sector. Our creative strategy leveraged Westlake as the premiere home builder who sources American made materials. Using a content forward approach, we secured news media placement across all network TV stations and digital platforms. Our team also exceeded goals set for our digital campaign during the Northwest Natural Street of Dreams.
Additionally, a small surprise emerged during the campaign which appealed to all demographics. We partnered with another Pacific Northwest builder to showcase a first of its kind “Tiny House” during the month long luxury home show.
Digital marketing and media coverage soared, resulting in leads contributing to a multi-million dollar uplift in year-over-year sales across two Oregon counties.