“TikTok is for kids and…
I will never use this platform.”
Don’t let that voice dictate your plans to market your business.
⚕️When I work with medical clients they’ve laughed at me when I suggested TikTok.
I even laughed at myself!
When we all wrapped our heads around TikTok.
We produced fun and serious content.
🔥It blew up.
Not only were we capturing women (and some men) in their 40’s, 50’s, 60’s and beyond.
We drew the attention of 18 to 25 year olds.
You know what they love?
💉Botox demos, even facelift demos.
They’re fascinated with the educational component and love to talk about it.
So when that inner voice tells you to avoid TikTok, take a moment to evaluate. World class plastic surgeons and other medical professionals use social media ethically.
Here’s how you can leverage TikTok for your medical marketing:
- Short videos! Create short, engaging videos that educate viewers about health topics relevant to your specialty or industry. Use simple language and visuals to make complex medical concepts easily understandable.
- Top trends! Participate in trending challenges and use popular hashtags related to healthcare to increase the visibility of your content. However, ensure that your content is relevant and aligns with your brand’s message.
- Showcase! Give viewers a glimpse behind the scenes of your medical practice or facility. This could include showcasing the daily routines of healthcare professionals, highlighting innovative medical technologies, or sharing patient success stories (with consent).
- Ask a Question! Host live Q&A sessions where viewers can ask questions about common health concerns or medical procedures. This allows you to engage directly with your audience and establish yourself as a trusted source of information.
- Reviews! Encourage patients to share their own experiences or testimonials using a specific hashtag. This not only creates a sense of community but also provides social proof of your expertise and the quality of your services.
- Influencers! Collaborate with other healthcare professionals, influencers, or organizations to reach a larger audience. Partnering with relevant individuals or brands can help increase your credibility and expand your reach on the platform.
- Ethics! Ensure that all content adheres to medical ethics, patient privacy laws (such as HIPAA in the United States), and TikTok’s community guidelines. Avoid sharing identifiable patient information or sensitive medical details.
- Humor! While educational content is important, remember that TikTok is primarily a platform for entertainment. Incorporate humor, storytelling, or creative editing techniques to make your videos more engaging and shareable.
- Sign up! Include a clear call to action in your videos, such as directing viewers to your website for more information, scheduling an appointment, or signing up for a newsletter.
- Tracking! Monitor the performance of your TikTok content using the platform’s analytics tools. Pay attention to metrics such as views, likes, shares, and comments to gauge the effectiveness of your marketing efforts and refine your strategy accordingly.
From there, create, create, create!
It might be the key to your medical marketing dilemmas.
👯Just don’t stay up all night watching the dance videos.